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  • WHY STARTUPS NEED MORE PEOPLE OVER 50

    When Google announced a corporate restructuring in mid-August, eyes turned towards business mogul Warren Buffett. At 84 years old, Buffett is still widely considered one of the wealthiest and most influential business leaders in the world. During his long tenure at the helm of Berkshire Hathaway, he’s seen more than his share of business fads go boom and bust.

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  • Huffington Post

  • WHAT YOU DON’T KNOW ABOUT AGING COULD KILL YOU

    Years ago, when I began visiting assisted living communities, I wanted to get to know my company’s customers–older adults who would use stylish mobility equipment. I vividly recall a wall of pictures of the residents in their early 20s graced the entrance of one home. Many of the pictures showed handsome men and women in uniform, World War II veterans.

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  • ENTREPRENEURS’ PASSION PROJECTS TRANSFORMED THEIR DAY JOBS

    Sue Chen was one of those rare twenty-something entrepreneurs who launched a business just barely out of college. It took a young eye to start Nova Medical Products an entire collection of stylish home medical equipment that ditched the Medicare model and sold directly to retailers. Over the course of 20 years at the helm, Chen has built Nova Medical Products into a big player in the industry.

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  • Forbes

  • FORBES ’40 Women To Watch Over 40′

    I love telling the story about the first time I witnessed the magic that happens when power women and millennials embrace each other. It was 2011 and I hosted a 60-person lunch — 30 power women and 30 millenials. I thought the young women would benefit from meeting CEOs, government leaders and heads of foundations.

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  • Spin Retail 180 Degrees

    Sue Chen spends more than half of each year on the road, visiting providers to preach the gospel of HME retail. But Chen isn’t a retail consultant; she’s the CEO of Nova Medical Products, a Calif.-based manufacturer of mobility, bath safety and independent living products, and an enthusiastic advocate of retail’s potential for her provider customers.

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  • Take ‘People First’ Approach to Bath Safety

    Perhaps no HME category has a bigger demographic advantage than bath safety. While most of the markets skew older, bath safety is seen as a desirable product group by a wider age bracket—from baby boomers to geriatrics. The fact that the products are functional, practical and have an aesthetic appeal gives them a versatility that other categories don’t have, manufacturers say.

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  • Sue Chen: How to Build & Retain a Great Team

    Sue Chen founded Nova Medical Products in 1993 when she was just 23 years old with a strong vision: to improve lives, with style.Today, Nova has grown to become an industry leader and innovator of mobility, bathroom safety and independent living products such as beautiful canes, hot walkers and stylish mobility bags.

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  • Forbes

  • Can Your Business Make Hay in a Stagnant Industry?

    Sue Chen, Founder and CEO of NOVA Medical Products, managed to improve her customers’ lives. First, she did some homework. What did her dealers love about their industry? Helping people. What did her dealers hate about their industry? Dealing with insurance paperwork, competitive bidding, price constraints, and other healthcare tangles.

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  • Sue Chen: They Told Me I Wouldn’t Be Here If I Had a Brother

    Sue is changing the look and perception of medical equipment and improving the lives of millions of Americans reliant on assistive devices by incorporating fashion and function in products such as designer canes and colorful walkers. Through her trademark “Mobility Makeover,” Sue helps customers show their style and pursue an active lifestyle with the help of their mobility equipment.

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  • 40 Women To Watch Over 40 List Honorees

    Want to know what disruption looks like? The 40 Women To Watch Over 40 list celebrates women who are upending the perception that 40 is past your prime. They are reinventing, leaning in, and creating momentum that will be felt by those beyond their community and field. The overwhelming response to the inaugural list highlights the need for recognition, new role models, as well as a cultural shift towards lifetime learning and innovation that inspired co-creators Christina Vuleta and Whitney Johnson to start this initiative.

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  • Fortune

  • Fortune’s Most Promising Women Entrepreneurs

    Fortune’s editors have chosen the 2011 Fortune Most Powerful Women Entrepreneurs. From a pool of 131 applicants, we’ve selected (not easily) 10 extraordinary innovators, game-changers and groundbreakers whose startups generated $1 million to $25 million in annual revenue last year–but appear poised to become large and global businesses. That is, these women could be on the Fortune Most Powerful Women in Business list someday.

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